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Spin to win: How this life insurance company turns healthy habits into a game

NPR
Distinguished Professor, Friedman School Dean Emeritus, and FIMI Director Dariush Mozaffarian discusses John Hancock’s new Vitality program, which incentivizes policyholders to make healthy choices, such as going to the gym, tracking sleep, and buying healthy foods, that translate into points and reward perks. Mozaffarian was an advisor on the program's dietary incentives.